Software license and entitlement management challenges: What’s ahead


Randy Littleson, Senior Vice President, Marketing for Flexera Software, discusses the software license and entitlement management challenges facing software vendors and their enterprise and government customers. He points out how granular software license usage information will help bring the parties closer together in the software supply chain.

"Flexera Software continues to set the standard for technology in this space. Despite having a busy year in terms of divestitures and acquisitions, Flexera Software has demonstrated continued investment in product innovation."

Amy Konary, IDC
Worldwide Software Product
Life-Cycle Management
2008 -2012 Forecast

Flexera Software maximizes the value of software

Flexera Software maximizes the value of software

For over 20 years, Flexera Software (formerly Acresso Software) has been maximizing the value of the software the world produces and uses. As the leading provider of software licensing, entitlement and compliance management, enterprise license optimization, installation software, and software packaging solutions, Flexera Software is trusted by more than 80,000 customers to drive cost and time from the software supply chain—from producer to user and back again.

One of the top 200 software companies, Flexera Software built its reputation on proven brands, including InstallShield, FlexNet, and AdminStudio, which have transformed the software industry. Since our solutions are installed in over 20,000 applications used by enterprises large and small, we’re uniquely positioned to help them transform the way they consume and manage these software investments. We provide the insight that can save businesses millions in costs and strengthen their relationships with their software vendors.

Software runs the world. More than ever, software is transforming the way businesses differentiate themselves and their products. The power of software improves productivity. It enables collaboration. It personalizes devices. It differentiates brands. It strengthens customer relationships.

But today, the industry faces many challenges. The traditional view of software licensing and entitlement and managing those licenses for compliance is changing. The way businesses consume it and want to pay for it is evolving too. From new operating systems released by Microsoft to software-as-a-service models, from the wide-spread adoption of virtualization to the emerging power of embedded software in high-tech manufacturing, the world of software will continue to present software producers, device makers and their customers with a growing list of challenges.

Because Flexera Software has deep connections to both the producer and the enterprise customer–-the two sides of the software supply chain—we are uniquely positioned to help software makers and software users navigate the complexities of that relationship and make it ever more efficient. Flexera Software has the knowledge and the solutions to help bridge the gap between these players and establish a stronger partnership that can evolve right along with industry changes.