Frost & Sullivan, Market Share Leadership Award
There is a high rate of stickiness for license management solutions among customers, because they are integrated at many levels into (independent software vendors) businesses and their applications. Winning market share against dominant competitors is challenging because of this factor. It is further challenged by the dominance of hardware dongles in the License Management market. While software-enforced license management offers clear advantages in terms of flexibility and lower cost, it is perceived to be more vulnerable to hacking.
IDC, Amy Konary, How Software Licensing Helps Manufacturers Generate Value from Embedded Software
This report, prepared by IDC, shows how increasingly, software licensing is helping manufacturers generate value from embedded software by providing an additional, high-margin revenue stream, protecting intellectual property (IP) from misuse, simplifying product packaging while allowing for more flexible configurations and lowering inventory costs by decreasing the number of SKUs needed to satisfy unique customer demands.
Gartner, Matthew Davis, Embedded Software Is an Enabler of DemandDriven Supply Chain Orchestration
The proliferation of embedded firmware, software and applications in devices and equipment enhances product functionality, process flexibility and customer satisfaction, resulting in higher levels of demand-driven maturity. Designing an end-to-end value chain strategy for embedded software is typically not well-integrated across functions, nor do companies always maximize the opportunities that are possible. Gartner provides an overview of embedded software (ES) capabilities, business case considerations, organizational requirements and trends by industry.