Welcome to the Flexera Software news center. Here you will find the latest articles on our company, solutions and strategically managing application usage.
Global University Venturing
App Developer Magazine
In the past five years, the avalanche of data coming from social media and website analytics has enabled marketers to produce more relevant messages than ever before. Rich with customer information, this data is like a gold mine waiting for the right algorithm to come along and unearth the shimmering but narrow consumer segments most eager to respond.
IoT is no longer just hype; it’s reality. The main questions that arise now are: where does IoT go from here and what is going to be done with all that data?
Database and Network Journal
Increased cloud adoption has signalled a major shift in how consumers and businesses use products. This shift has left many software producers needing to offer a cloud-based deployment for their products, and to ensure that they can transition their software licensing processes to the cloud.
Data Science Central
Flexera Software helps application producers and enterprises increase application usage and security, enhancing the value they derive from their software.
Marc Andreessen, the inventor of the web browser, said in 2011 that 'software is eating the world'. Increasingly the value of physical devices is defined by the embedded software inside of those devices, or the control software that helps to manage those physical goods.
It used to be that when you bought a product you had only one opportunity to buy the model most tailored to your needs because you were stuck with it until the time came to replace it. The object – be it a lightbulb or copier, an MRI machine or piece of telecommunications equipment – was fixed and unchanging, fixed in time and commencing obsolescence from the moment you purchased it.
Manufacturing Business Technology
The traditional manufacturing model for intelligent devices is shifting. The model is moving away from long design and production lead times, physical product variants and complex supply chains, toward a new era in which manufacturers require the ability to go to market faster with differentiated product offerings. Manufacturers are increasingly leveraging software to “add value and differentiate” and are essentially transforming into software companies.