Harbrick is an innovative technology company that is helping shape the future of driverless (autonomous) vehicles. Harbrick produces PolySync® – “the autonomy operating system” – a software platform made to help developers build, test, and deploy automated vehicle applications quickly. Prior to Harbrick’s single, centralized platform, the software systems in autonomous vehicles could be numerous and often incompatible. This left companies doing back-end coding instead of focusing on their core competencies - a trend that Harbrick didn’t want to replicate with their software monetization needs.
Harbrick needed a flexible software licensing and entitlement management system that could:
- Scale to meet increased demand
- Automate software delivery including software updates
- Enable product differentiation to pursue new market opportunities
Software Monetization solutions from Flexera Software enabled Harbrick to safely, flexibly and reliably license PolySync to its customers while providing 24x7 customer self-service for managing the entire software license lifecycle. The solution consists of FlexNet® Licensing to protect their intellectual property, FlexNet® Operations to manage the licenses and FlexNet® Connect for automated updates.
“You guys have been right there for us.”
Josh Hartung, CEO, Harbrick
PolySync offers a set of software tools and services that make it easier to build advanced autonomous vehicles. Harbrick founders saw an opportunity to develop PolySync when they realized their customers were spending excessive time and resources building back-end infrastructure software for their Internet of Things (IoT) connected, autonomous vehicle systems. As a result, critical resources were being diverted from core innovation and product development. PolySync was launched to eliminate that inefficiency via a software platform that manufacturers can deploy out-of-the-box to control their device sensors, communications, and control systems. In order to monetize PolySync, Harbrick needed a flexible software licensing and entitlement management system that could scale to accommodate a rapidly growing customer base with a broad spectrum of licensing, entitlement and update requirements.
Build v. Buy
Harbrick originally built its own patching and encryption tools but they quickly learned they could not scale to accommodate a connected IoT world with potentially millions of vehicles running local software. As a result the company sought a third-party software monetization solution that was easy to use and could meet its evolving needs. Plus, it would allow them to rapidly adopt to changing market requirements and give them more credibility in the market.
“Most application producers don’t get how critical licensing and entitlement management is for revenue generation – we weren’t going to make that mistake. If you do it right, you can plan for the future – ensuring the flexibility, change and scale that would otherwise be a disruption for the business and potentially anger users,” said Josh Hartung, CEO at Harbrick. “Licensing technology is so complex and the environments in which our customers are running their vehicles are evolving so rapidly, it didn’t make sense for us to waste time developing our own software monetization solution – we needed the experts.”
Key Selection Factors
According to Harbrick, key reasons for selecting Flexera Software were flexibility, scalability and credibility. Harbrick recognized that Flexera Software offered a broad range of interoperability with different platforms, operating systems and API’s. The technical flexibility was key
Harbrick has their sights set on exponential growth with a large number of installations. They were encouraged to see other Flexera Software customers with installations in the hundreds of millions and were confident that “these guys knew what they were doing,” said Hartung.
Credibility from large-scale producers was just part of the equation as Hartung said, “Flexera Software is the clear leader in this space, and they have deep experience helping producers successfully monetize and protect their software applications.” In addition to being the market leader the relationship between Harbrick and Flexera Software is a partnership - “You guys [Flexera Software] have been right there for us.”
Capabilities: Product Differentiation
Harbrick uses Flexera Software’s Software Monetization platform to offer three tiers of licensing for its Software as a Service (SaaS) products – PolySync Basic, Plus and Pro in addition to 30-day “simulator” trials. When a customer requests a trial license from Harbrick, the software “phones home” to FlexNet Operations, which issues the trial license. FlexNet Operations will also enable Harbrick to create a connected, self-service app store marketplace in the cloud, so that after expiration of the trial, customers can easily and seamlessly upgrade to PolySync Basic, Plus or Pro. The system will automatically manage the back-office entitlements, ensuring that Harbrick knows who its customers are, which versions of software they’ve paid for, and what their specific license rights are.
Security was also a critical factor weighing in favor of selecting Flexera Software’s Software Monetization solution. “The need to issue updates is a regular occurrence in the software business – so being able to automatically push out security patches and fixes to our customers is critical,” said Hartung. “FlexNet Connect’s automated update capabilities will greatly simplify our ability to keep customers up-to-date on the software they’ve purchased – even as we grow and scale.”
About Flexera Software
Flexera Software helps application producers and enterprises manage application usage and increase the value they derive from their software. Our next-generation software licensing, compliance, security and installation solutions are essential to ensure continuous licensing compliance, optimize software investments and futureproof businesses against the risks and costs of constantly changing technology. A marketplace leader for more than 25 years, 80,000+ customers turn to Flexera Software as a trusted and neutral source of knowledge and expertise, and for the automation and intelligence designed into our products. For more information, please go to: www.flexerasoftware.com.