Software License and Entitlement Management Trends


Randy Littleson, Senior Vice President, Marketing for Flexera Software, discusses how high-tech manufacturers are using software to differentiate themselves from competition and grow profitability, and how software licensing and entitlement management solutions can enable this transformation.

"FlexNet Connect solves a critical challenge for Siebel by simplifying the delivery of our software and reducing TCO costs for customers."

Skip Bacon
Vice President of Technology
Siebel Systems

Software Pricing and Licensing Webcast and 2009 Survey


Amy Konary from IDC shares findings from the Flexera Software sponsored 2009 Survey.

  • Webcast
    Learn about the key issues and trends on the minds of software vendors, high-tech manufacturers, and enterprise IT executives and managers.
  • Survey
    Get real-world data on the latest pricing and licensing trends and best practices in the software industry.

FlexNet Connect: Editions

Gain Insight & Stay Connected to Customers with Electronic Software Updates, In-Product Messaging & Detailed Reporting

Learn how to better connect with your software's users with FlexNet Connect.  View webinar now

Professional

Reduce Costs and Complication with Electronic Software Delivery

The users of your applications, games, or other software programs, expect to stay connected to you after they install your software. They expect easy access to the latest product versions and updates, and they expect to be kept informed of important announcements. With FlexNet Connect, you can provide a trouble-free experience while ensuring your customers are running the most current version of your software.

With FlexNet Connect, you can:

  • Reduce operational and support costs with Electronic Software Delivery
  • Improve customer communication with targeted In-Product Messaging
  • Improve marketing and development with Product Usage Data
  • Control the delivery and installation of your updates
  • Implement in-product marketing
  • Reduce operational costs
  • Send software to users based on their maintenance status, ensuring that only customers with valid contracts receive your software and updates.

Cost-effective In-Product Marketing

FlexNet Connect provides a communication vehicle for sending users of your software and evaluation copies information on

  • Purchasing your software
  • Program and service upgrades
  • Related programs and services
  • Updating any application running on any platform (including Windows, Mac OS X, Solaris, Linux, AIX, and other flavors of UNIX)
  • FlexNet Connect also provides real-time data about how users interact with your products, enabling you to collect critical usage trends to improve your software.

Reduce Operational Costs

FlexNet Connect will allow you to free up resources and save money on

  • Product fulfillment, upgrades, and renewals
  • Keeping users current
  • Supporting IT administrators who need to manage updates
  • Delivering marketing messages to customers and evaluation copy users

Premier

Premier Edition Includes Advanced Customization Options

The Premier Edition of FlexNet Connect has all of the features of the Professional Edition, plus the ability to further customize and direct the delivery process.

Premier Software Updating and Delivery Features

  • Deliver a specific package to a subset of users, based on their status
  • Manage connections with IT departments to allow the customer to manage updates to individual stations
  • Base delivery decisions on information stored in internal systems, such as CRM, to ensure the right updates get to the right individuals Synch software to a central server rather than writing an installer

Premier Customer Communication Features

  • Create a promotional campaign to reach customers and trial users
  • Authenticate customers so they only receive messages that are applicable to their situation

Premier Customer Management Portal For IT

The Premier Edition of FlexNet Connect includes an easy-to-use Customer Management Portal for IT. The Customer Management Portal allows you to connect with your client’s IT department, enabling them to further manage the distribution and update process.

  • Set customer access rights so IT administrators can perform the actions you have authorized
  • Brand the FlexNet Connect Portal your customers use with your logo, colors, etc.
  • IT can target the user machines that require your hot fixes, patches, and upgrades for only the machines that require them
  • Network Application View provides IT with a view of all the desktops running your software

Premier Enhancements to the Secure Architecture

  • Compatible with IBM’s Websphere Application Server
  • Built-in Web services
  • Support for custom plug-ins