Software License and Entitlement Management Trends


Randy Littleson, Senior Vice President, Marketing for Flexera Software, discusses how high-tech manufacturers are using software to differentiate themselves from competition and grow profitability, and how software licensing and entitlement management solutions can enable this transformation.

"We are serving our customers better with faster velocity and greater agility. Flexera Software has helped Siemens Building Technologies to reduce the manufacturing complexity of a very sophisticated product line down to just a few models."

Duane Keenan
Manager, Integrated Solutions
Siemens Building Technologies

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"By using Flexera Software’s software entitlement and compliance management products, however, manufacturers can reduce SKUs through flexible software configuration and provide self-service capabilities for managing software features, maintenance, and upgrades."

Jane Barrett
AMR Research
Industry Value Chain Strategies "Cool Technologies for the Industrial Value Network

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How High-Tech Manufacturers Are Using Embedded Software to Grow Revenue

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Strategies for Innovating Products Faster While Simplifying Manufacturing Complexities
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FlexNet Embedded

Unlock Revenue with New Software Licensing and Packaging Solutions for Embedded Software

FlexNet® Embedded gives high-tech manufacturers the power to unlock revenue with a tailored software licensing, pricing, and packaging solution for their embedded software. This embedded software licensing solution helps you reduce your manufacturing costs and streamline your supply chain by reducing your number of unique physical devices while increasing their usable life.

With the rise of operating systems such as Windows CE and Embedded Linux, embedded software has the potential to be tremendously profitable. The challenge for high-tech manufacturers becomes finding ways to change capability and/or capacity on a system/device so that it appeals to new markets – but do it without increasing manufacturing costs.

FlexNet Embedded lets you quickly create product versions from embedded software to target new markets. This embedded software licensing solution uses electronic licensing to turn software capabilities and capacity on and off. Now, instead of producing hundreds of product variations, you can manufacture a small number to handle all your customer needs.

FlexNet Embedded has a very small footprint (as low as 50K) and highly modular design. This embedded software licensing solution can be easily configured to match exact specifications for any device, including those that run Windows CE, Monta Vista/Wind River Linux, VxWorks, or other embedded operating systems.

FlexNet Embedded is a core component of Flexera Software's FlexNet Suite for High-Tech Manufacturers.

Maximize revenue from new and existing markets

  • Use embedded software to differentiate capabilities (and manage capacity) on devices that run Windows CE, Monta Vista/Wind River Linux, or other embedded operating systems.
  • Reach new markets by creatively packaging and pricing embedded software to monetize capability and capacity.
  • Offer trial versions of your embedded software to maximize upgrade sales.

Cut manufacturing costs by minimizing device models

  • Offer an unlimited number of targeted software packages – all of which can be used on a single device.

Protect embedded software from unlicensed use

  • Prevent unauthorized use of capabilities without impacting usability.

Cut support costs with secure activations and returns

  • Give your end users an easy way to activate, return, and transfer licenses without contacting your staff.