Software License and Entitlement Management Trends


Randy Littleson, Senior Vice President, Marketing for Flexera Software, discusses how high-tech manufacturers are using software to differentiate themselves from competition and grow profitability, and how software licensing and entitlement management solutions can enable this transformation.

"We are serving our customers better with faster velocity and greater agility. Flexera Software has helped Siemens Building Technologies to reduce the manufacturing complexity of a very sophisticated product line down to just a few models."

Duane Keenan
Manager, Integrated Solutions
Siemens Building Technologies

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"By using Flexera Software’s software entitlement and compliance management products, however, manufacturers can reduce SKUs through flexible software configuration and provide self-service capabilities for managing software features, maintenance, and upgrades."

Jane Barrett
AMR Research
Industry Value Chain Strategies "Cool Technologies for the Industrial Value Network

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White Paper

How High-Tech Manufacturers Are Using Embedded Software to Grow Revenue

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FlexNet Embedded

Unlock Revenue with New Software Licensing and Packaging Solutions for Embedded Software

Strategies for Innovating Products Faster While Simplifying Manufacturing Complexities
featuring Duane Keenan from Siemens Building Technologies.  View webinar now

FlexNet® Embedded empowers high-tech manufacturers to unlock new revenue streams by utilizing software licensing, pricing, and packaging to monetize intelligent devices and equipment using embedded software. Embedded software licensing also helps manufacturers streamline supply chains and reduce manufacturing costs by reducing the number of unique physical devices while increasing the usable life.

As high-tech devices become commoditized, manufacturers have to cope with increased competition and shrinking margins. With the rise of intelligent devices and operating systems to support these devices—i.e. Windows CE and Embedded Linux— embedded software has the potential to be tremendously profitable for high-tech manufacturers. The challenge for high-tech manufacturers becomes finding ways to monetize devices by using the embedded software, as well as have the ability to easily configure capability and/or capacity on a device so that it appeals to new markets – and to do it without increasing manufacturing costs.

FlexNet Embedded lets you quickly and easily create product configurations to target new markets and geographies by using embedded software licensing to turn device capabilities and capacity on and off. Now, instead of producing hundreds of product variations, you can manufacture a small number of device types to handle all your customer and channel needs.

FlexNet Embedded has a very small footprint (as low as 50K) and highly modular design. The FlexNet Embedded software licensing solution can be easily configured to match exact specifications for any device, including those that run Windows CE, MontaVista Linux, Wind River Linux, VxWorks, and other embedded/real-time operating systems.

FlexNet Embedded is a core component of the FlexNet Producer Suite for High-Tech Manufacturers from Flexera Software.

Maximize and protect revenue from new and existing markets

  • Use embedded software licensing to differentiate capabilities and manage capacity on devices that run on a wide range of operating systems, including real-time operating systems (RTOS)
  • Reach new markets by creatively packaging and pricing devices with embedded software
  • Offer trial versions of device add-ons to maximize upgrade sales
  • Protect devices from unlicensed use by preventing unauthorized use of capabilities without impacting usability

Cut manufacturing costs and complexity by minimizing device models

  • Leverage embedded software to offer different device configurations or capacity units on a single physical device model

Enable efficient device lifecycle management to help reduce support costs and improve customer experience

  • Provide your end users and channel partners with an easy way to activate, return, and transfer software licenses and devices

The FlexNet Producer Suite for High-Tech Manufacturers from Flexera Software offers end-to-end software licensing, entitlement management and device lifecycle management which empowers manufacturers to implement new revenue models and realize significant cost savings.