Software License and Entitlement Management Trends


Randy Littleson, Senior Vice President, Marketing for Flexera Software, discusses how high-tech manufacturers are using software to differentiate themselves from competition and grow profitability, and how software licensing and entitlement management solutions can enable this transformation.

"We are serving our customers better with faster velocity and greater agility. Flexera Software has helped Siemens Building Technologies to reduce the manufacturing complexity of a very sophisticated product line down to just a few models."

Duane Keenan
Manager, Integrated Solutions
Siemens Building Technologies

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"By using Flexera Software’s software entitlement and compliance management products, however, manufacturers can reduce SKUs through flexible software configuration and provide self-service capabilities for managing software features, maintenance, and upgrades."

Jane Barrett
AMR Research
Industry Value Chain Strategies "Cool Technologies for the Industrial Value Network

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White Paper

How High-Tech Manufacturers Are Using Embedded Software to Grow Revenue

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Strategies for Innovating Products Faster While Simplifying Manufacturing Complexities
featuring Duane Keenan from Siemens Building Technologies.  View webinar now

FlexNet Embedded

Unlock Revenue with New Software Licensing and Packaging Solutions for Embedded Software

Small Footprint Software Licensing Client

FlexNet Embedded is small and highly configurable. Its footprint can be as low as 50K, and it has a modular design, increasing its rapid application to a broad range of devices that run Windows CE, MontaVista/Wind River Linux, VxWorks, or other embedded operating systems.

Enhanced Support for Capacity Licensing

  • FlexNet Embedded 2.0 facilitates capacity licensing by providing support for counted pools of licenses, with or without a local license server.
  • FlexNet Embedded 2.0 also introduces support for local license servers. A local license server at the end-customer’s site manages usage of a counted pool of features to be used by multiple devices. This provides high-tech manufacturers and their customers with greater flexibility around license management.

Extremely Configurable

Tailor your software licensing client to deliver all the functionality you need within the available footprint. You can configure your software licensing to match your exact device specifications. More

As a high-tech manufacturer, you know that space is at a premium. You want to make sure that you take full advantage of existing device capabilities, while tailoring your software licensing client to make sure that it delivers all the functionality you need within the available footprint.

FlexNet Embedded delivers a rich set of capabilities with a modular design that allows for substitution of key device-dependent characteristics and a footprint that can be as low as 50K.

License-Controlled Capabilities and Capacity

Deliver a full suite of capabilities on a single system or device that can be turned on or off via electronic licensing. This FlexNet Embedded software licensing model helps cut manufacturing costs by reducing the number of unique SKUs you need to produce, stock, and maintain. More

FlexNet Embedded helps you cut manufacturing costs by reducing the number of unique SKUs you need to produce, stock, and maintain. You can deliver a full suite of capabilities on a single device that can be enabled via licensing.

With FlexNet Embedded, you can quickly create product versions that target different customers or markets by using electronic licenses to turn capabilities and capacity on and off. It’s an easy way to sell products to customers the way they want to buy — and you can do it without waiting for help from your development staff.

Support for Product Trials and Evaluations

Enable easy evaluation of additional device capabilities in a controlled manner. You can ship rights with your software, so customers can evaluate on the fly without waiting to receive a new key/device or calling your support staff. More

Offering customers the use of expiring product trials or evaluations is a good way to generate additional revenue for new capabilities on your device. It’s also a way to use your device to create a platform for additional software licensing products and services. However, ensuring the trial or evaluation process is done in a way that is secure, yet still easy to activate and use for the customer, can be challenging.

FlexNet Embedded makes it easy to license additional device capabilities as trials or evaluations in a controlled manner. FlexNet Embedded enables you to ship rights with your hardware or software, so evaluations can happen without the customer being shipped a new key/device, calling your support organization, or connecting to your license management system.

You can enable a user to temporarily obtain a software license for a limited period of time while they are disconnected from the local network. This way, even though they are detached, you still control how long they are able to access your software.

Support for Flexible Machine Binding

Use flexible machine binding to tie a license to a specific device, preventing any unauthorized use of your software capabilities without negatively impacting the end-user experience. More

Intentional or accidental use of unlicensed capabilities can happen when licensing of embedded software is not robust.

FlexNet Embedded helps prevent this revenue loss by preventing unauthorized use without negatively impacting user experience. FlexNet Embedded uses flexible binding techniques that tie a license to a specific device, preventing unauthorized usage. It helps ensure that only licensed users can access product capabilities according to their contract terms.

Field Upgrade Support

Securely deactivate old features on devices in the field and apply new capabilities without forcing your customers to visit a dealer or ship back their hardware.

Flexible Product Customization

Adapt your embedded software quickly and easily based on the needs of various markets (such as geographies, channels, and products) without product reengineering or increased manufacturing costs.

Hands-Free Activation

FlexNet Embedded has patent-pending activation technology that delivers your usage rules in the form of encrypted and digitally signed license rights, which are stored and associated with protected elements on the device.

Secure Returns and Transfers

Ensure that software license capabilities are transferred or returned in a truly secure manner. FlexNet Embedded not only enforces your software licensing rules, but enables you to flexibly change them without impacting device usability.

Broad Platform Support

FlexNet Embedded supports a wide range of embedded operating systems, including Windows CE, MontaVista Linux, Wind River Linux, and many others.