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The software industry is in the midst of major change. While the strategic importance of software continues to grow, the marketplace as a whole is maturing and changing rapidly. Intelligent device manufacturers are increasingly relying on software to differentiate their products, streamline inventory through software-enabled functionality rather than physical SKUs and establish direct relationships with their customers through software activation. While software vendor growth may be limited organically, software producers turn to mergers & acquisitions and software audits to increase revenues. Still others are developing cloud-based on-demand services. Overuse and software piracy is running at 40% of independent software vendor revenues and remains a major challenge, leading to increasing scrutiny of customer software usage by vendors.

Enterprises find that every expenditure requires detailed return-on-investment justification as IT budgets remain under constant pressure. The result is that enterprises are driving the market from a capital to operating expense model. This trend shifts the emphasis to virtualization, the cloud and usage-based software licensing terms. For software vendors, getting there presents significant challenges. Unfortunately, software vendors and customers are not working collaboratively towards these goals. There is no inventory control and no transparency, resulting in software vendors selling shelf-ware and enterprises either having shelf-ware or being out of compliance.

Flexera Software: At the Nexus of Software Vendors and their Customers

Flexera Software helps power the business of software for software vendors and intelligent device manufacturers and their customers with maximum efficiency and accuracy and minimum hassle and challenge. Whether you are looking to implement software licensing and entitlement compliance for on-premises or cloud-based software, virtualize or migrate applications from one operating system to another, save on software license spend, or simply ensure successful software installations on Windows and other operating systems, Flexera Software can help you achieve your business and technology goals.

What do you need to accomplish today for your team, your company, yourself? Click on a link to see how Flexera Software solutions power the business of software and directly benefit you.