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Software Pricing and Licensing Webcast and 2009 SurveySoftware license and entitlement management challenges: What’s ahead![]() Randy Littleson, Senior Vice President, Marketing for Flexera Software, discusses the software license and entitlement management challenges facing software vendors and their enterprise and government customers. He points out how granular software license usage information will help bring the parties closer together in the software supply chain. Software licensing and entitlement management: The Next Generation![]() Amy Konary from IDC shares findings from the newly updated IDC White Paper sponsored by Flexera Software.
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Flexera Software: Solving the Challenges of the Business of SoftwareThe software industry is in the midst of major change. While the strategic importance of software continues to grow, the marketplace as a whole is maturing and changing rapidly. High-tech manufacturers are increasingly relying on software to differentiate their products, streamline inventory through software-enabled functionality rather than physical SKUs and establish direct relationships with their customers through software activation. While software vendor growth may be limited organically, software producers turn to mergers & acquisitions and software audits to increase revenues. Overuse and software piracy is running at 40% of independent software vendor revenues and remains a major challenge. There is increasing scrutiny of customer software usage by vendors. And, enterprises find that every expenditure requires detailed return-on-investment justification as IT budgets are increasingly under mounting pressures. The result is that enterprises are driving the market from a capital to operating expense model. This trend shifts the emphasis to usage-based licensing terms. For software vendors, getting there presents significant challenges. Software customers are not working collaboratively towards this goal. There is no inventory control and no transparency, resulting in software vendors selling shelf-ware and enterprises either having shelf-ware or being out of compliance. Flexera Software helps power the business of software for software vendors and high-tech manufacturers and their customers with maximum efficiency and accuracy and minimum hassle and challenge. Whether you are looking to implement software licensing and entitlement compliance, migrate applications from one operating system to another, save on software license spend, or simply ensure successful software installations on Windows and other operating systems, Flexera Software can help you achieve your business and technology goals. What do you need to accomplish today for your team, your company, yourself? Click on a link to see how Flexera Software solutions power the business of software and directly benefit you. For your industryFor your business challengeEnterprise & Government business challenges
Software vendor business challenges
High-tech manufacturer business challenges |