The Value in Sharing Software Licensing Data Between Vendors and Customers


Jim Geisman, Principal & Founder, Software Pricing Partners, discusses the relationship between software vendors and their customers. He discusses why each party is afraid to share data with the other and discusses the value of doing so in terms of improving vendor/customer relations.

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For enterprises, software vendors, and high-tech manufacturers, today’s competitive cost-conscious environment presents increasing challenges to profits, to productivity, to revenue growth, to compliance and overall leadership.

For software vendors, you’re looking for new ways and methods to help you bring new software products to market faster, innovate and offer the most flexible and market-friendly licensing models available, retain customers, or manage a complex entitlement process. For high-tech manufacturers, you want to innovate products faster, enable new licensing, packaging, pricing, and promotional models, decrease operational costs and required inventory, and simplify product updates and distribution. For enterprises and government, you’re looking for new ways to lower high-value enterprise software costs, deploy software without incident, keep licenses compliant, and provide superior service to end users.

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