Flexera Promotes from within for Director of Australia and New Zealand

Hugh Darvall Moving on up in the Land Down Under, Leading Go-to-Market Strategy for Product Launches and Partners

Itasca, IL - September 7, 2017 Flexera, the company that’s reimagining how software is bought, sold, managed and secured, announced today the appointment of Hugh Darvall as its new Director of Australia and New Zealand.  After over seven years at Flexera, Darvall continues to advance rank – having also been Flexera’s Major Account Manager to help customers succeed, Director & Manager of Asia Pacific (APAC) Telebusiness & Alliances, and APAC Channel Alliances Manager.

“Flexera thrives in Australia and New Zealand with Hugh at the realm,” said Vincent Smyth, Senior Vice President of Worldwide Sales at Flexera.  “His industry experience, proven track record and can-do attitude fits right in with our entrepreneurial culture – where technology professionals thrive and individual contributions really count.  Hugh’s candor and passion to keep score is a great asset and enables his team to meet & exceed goals, objectives and commitments to our employees, customers & partners. I congratulate Hugh and look forward to working with him more closely in his new role.”

Before Flexera, Darvall worked in Channel Sales at Quintiq, where he focused on backend systems, analyzed large amounts of data and monitored events.  Prior to Quintiq, he did Compliance, Audit and Software Inspection for CMO Global.  Earlier in his career, Darvall was Account Manager for Expo Hire.  He earned a bachelor’s degree from La Trobe University, studying business tourism.

“As the leading global player within the software supply chain, Flexera has always been a fantastic place to work,” said Hugh Darvall, Director of Australia and New Zealand at Flexera.  “Since joining the company, I’ve been able to work with Australia and New Zealand’s software developer communities, as well as some of ANZ’s leading businesses to develop solutions that fix the dysfunctional software supply chain. I am excited to take on this new challenge and look forward to working with my team to continue the growth we’ve achieved in ANZ.”



Flexera’s solutions help software and IoT companies build and deliver secure products while protecting intellectual property. Make a great first impression with your software – with the gold standard for Windows and multi-platform installations. Leverage the power of open source and future-proof your business by eliminating compliance and security risk. Implement flexible monetization models, become a digital leader and grow recurring revenue while keeping your customers front and center. For over 30 years, our 1,300+ team members worldwide have been passionate about helping our more than 50,000 customers fuel business success. To learn more, visit www.flexerasoftware.com.


Bret Clement
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