Converting Software Pirates to Paying Customers
Software piracy is still a big issue. Customer overuse is still a big issue. So let’s talk about software compliance analytics and the data that helps you convert pirates into paying customers.
According to research from Microsoft and Adobe, 83% of users of pirated software in mature markets are legally-inclined and will pay for software. License overuse within existing accounts is often the result of complicated licensing technology or terms.
The good news is that vendors can detect installed software and identify unpaid use with software usage analytics, and then act on this intelligence to power their compliance and revenue recovery and generation strategies. The bottom line? The ability to use data to identify infringing users is critical because there’s a high potential to convert them.
Gartner has included software usage analytics in recent Hype Cycles, and defines it as “the detailed tracking and analysis of users’ interactions within a software application,” and cites compliance as one of the valuable insights it delivers.
What is Software Compliance?
Software compliance is the process of taking a comprehensive inventory of the software installed on a company’s network and comparing the results against what it is legally entitled to use in the terms of its software license agreements. Many companies seek software compliance through the use of Software Asset Management tools, while software vendors are increasingly relying on software analytics and compliance analytics to track compliance.
What is Software Compliance Analytics?
Software compliance analytics is a fundamental building block to software vendors’ compliance programs. It enables compliance managers to reliably identify and generate actionable leads from unlicensed usage – whether that occurs through overt piracy or license overuse. Armed with this actionable intelligence, software providers are tapping a previously unidentifiable market and adding to their top line revenues with new and expansion license sales.
Are you responsible for fighting piracy and license compliance at a software company? This short video will show you how Flexera’ proven solution enables you to identify unlicensed use and generate revenue without alienating users.