Press Release

No Magic, Inc Chooses Flexera Software for Comprehensive Software Licensing

Reduces Operating Expenses and Accelerates Time to Market of New Product Introductions

Schaumburg, IL - Apr 28, 2010 - Flexera Software, the leading provider of strategic solutions for Application Usage Management to application producers and their customers, today announced that No Magic has selected FlexNet Publisher to streamline the software licensing management process for the latest versions of its software solutions, including MagicDraw and the Cameo suite of products. FlexNet Publisher will assist No Magic in driving reductions in operating expenses while being more responsive to market demands by accelerating time to market of new product introductions.

No Magic sought a flexible, comprehensive and proven solution to centrally manage software licensing processes and provide licensing capabilities for current and future releases. After reviewing the available alternatives, No Magic chose Flexera Software's market-leading FlexNet Publisher.

"We make significant investments to provide the best products in our space, and it's increasingly important to protect our assets while offering our customers a great product experience," said Gary Duncanson, chief executive officer of No Magic. "FlexNet Publisher is the clear market leader in striking this balance. It will simplify the software license management and delivery process, ensure our customers are in compliance and provide us the flexibility to rapidly meet changing market requirements."

With the integration of FlexNet Publisher, No Magic customers purchasing standalone, mobile or floating licenses will have an easier installation and license experience. License usage charge back and tracking will be simplified.

"While applications have become strategic, usage manage is typically an afterthought," said Randy Littleson, senior vice president of marketing at Flexera Software. "Forward thinking companies like No Magic are recognizing the importance of strategically managing application usage to protect and monetize their intellectual property while helping customers remain compliant."

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About Flexera Software
Flexera Software helps application producers and enterprises increase application usage and security, enhancing the value they derive from their software. Our software licensing, compliance, cybersecurity and installation solutions are essential to ensure continuous licensing compliance, optimized software investments, and to future-proof businesses against the risks and costs of constantly changing technology. A marketplace leader for more than 25 years, 80,000+ customers turn to Flexera Software as a trusted and neutral source of knowledge and expertise, and for the automation and intelligence designed into our products. For more information, please go to:

For more information, contact:

Flexera Software
John Lipsey
(224) 465-9139

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