Flexera Software/IDC Report reveals trend toward subscription and usage-based licensing as enterprises seek greater value from business software
Itasca, IL - Sep 30, 2014 - Enterprise software spending is being squeezed, and as a result organizations are looking for better ways to align software costs to value. This is the conclusion of a new Flexera Software 2013-14 Key Trends in Software Pricing & Licensing Report, prepared jointly with IDC, the ninth annual assessment of key issues and trends on the minds of software vendors, intelligent device manufacturers, and enterprise IT executives and managers.
Shelfware is Rampant within Organizations
The report reveals that almost all organizations are wasting money on software that isn't being used ("shelfware"). 96 percent say that at least some of the software they've purchased is shelfware. A significant percentage -39 percent -- reports that 21 percent or more of their enterprise software spend is wasted on shelfware. At the same time so much waste is being reported, funds are growing scarcer. Almost two-thirds of enterprises (63 percent) say their software budgets will either stay the same or shrink over the next two years.
"It's very easy for shelfware to accumulate when organizations don't proactively implement best practices and technology to track, manage and optimize their software estates," said Amy Konary, Research Vice President - Software Licensing and Provisioning at IDC. "Enterprises must have the ability to continually identify where software licenses are deployed, how those licenses are being used, and reconcile that data with the complex set of rules contained in the licensing agreements. By having this level of insight, CIO's can begin to identify shelfware, eliminate waste and reallocate their budgets more effectively."
Enterprises Fleeing the Perpetual Software License Model
Today's report also reveals that the traditional purchasing model for enterprise software - the perpetual software license - has drastically decreased in popularity. Previously nearly ubiquitous, only 45 percent of organizations today say that the majority of their software estate is deployed using perpetual licenses. In 12-24 months, this percentage will decline to 36 percent.
In contrast, alternate licensing models are on the rise. Almost a quarter of respondents (24 percent) say the majority of their software estate today utilizes subscription licenses. In 12-24 months this percentage will rise to 26 percent. 17 percent or respondents say the majority of their software estate utilizes usage-based licensing models. In 12 to 24 months this percentage will rise to 18 percent.
"It doesn't always make sense to pay up front for the full cost for software before the application has proven its value to the organization," said Steve Schmidt, Vice President of Corporate Development at Flexera Software. "In their drive to increase efficiency and cost effectiveness, some organizations prefer to pay for software in ways that allow them to better align their costs to value. That might mean paying over time via a subscription model, or by the features, functionality or capacity that they're actually using, via a usage-based model."
Application Producers See Opportunity in Offering Flexible Licensing Options
According to the revenue breakdowns revealed in today's report, application producers see the writing on the wall and are offering a greater variety of licensing models. Only slightly more than a third of producers (35 percent) say that the majority of their annual software license revenue now comes from perpetual licenses. Nearly a quarter - 22 percent - says a majority of that revenue comes from subscription/term licensing. Nine percent say a majority comes from usage-based licensing.
"Having the ability to identify customer needs and licensing model trends, and then quickly respond with new licensing options can give producers a significant competitive advantage," said Schmidt. "However, licensing standards are evolving and license management systems are growing more complex, making them less cost effective to develop in house. We see an increasing number of producers adding automation that will make it easy to offer a wide range of flexible licensing models for their applications, allowing them to cash in on the trend and gain market share."
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About the 2013-2014 Key Trends in Software Pricing & Licensing Survey
Since 2004, Flexera Software has produced the Key Trends in Software Pricing and Licensing Survey in conjunction with several industry partners. The 2013-14 Key trends in Software Pricing and Licensing survey was conducted by Flexera Software with input from IDC's Software Pricing and Licensing Research division under the direction of Amy Konary, research vice president - software licensing and provisioning at IDC. This annual research project looks at software licensing, pricing and enforcement trends and best practices. The survey reaches out to executives at application producers (Software vendors and intelligent device manufacturers) and enterprises who use and manage software and devices. The survey is made available to the industry at large each year. In total, 1,828 respondents participated in the survey, including 430 enterprise executives and 1398 application producer executives.
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