Publishers Have Better Control over Content Access and Distribution; Consumers Gain Additional Options for Viewing and Purchasing Online Content
Schaumburg, IL - Jun 4, 2007 - Macrovision Corporation (NASDAQ: MVSN) today announced two solutions for information publishers to digitally package, sell, control and distribute their digital goods and services based on the needs of consumers. These two solutions, Content Access Control and Digital Commerce, include Macrovision's latest product releases of RightAccess and RightCommerce, which can help information publishers expand the ways in which consumers are given access to data.
The digital distribution age has substantially changed the way that consumers access and view information, from newspapers and magazines to scientific, technical and medical information and databases. This change has pushed information publishers to find new ways of growing revenue while providing information to consumers in the way that they want to receive this content.
Macrovision's Content Access Control and Digital Commerce solutions offer information publishers flexible platforms that enable them to tailor how their content is delivered and purchased. These solutions are designed to allow information publishers to quickly go to market and deliver content to subscribers through innovative new methods, generating an increase in revenues from greater online subscriber activity and customer satisfaction, and reducing their overall costs of doing business.
The new versions of RightAccess and RightCommerce bring additional features to both solutions, making it easier for information publishers to immediately deploy their content offering online. RightAccess includes advanced registration capabilities that allow information publishers to collect demographic data from users in exchange for access and entitlements to content. RightCommerce includes two-phase authorization and purchase support that will help standardize and lower deployment costs and make it easier for information publishers to implement a commerce structure.
"Digital distribution is increasing in popularity and it is changing consumers' viewing and subscription habits, driving information publishers to include new levels of flexibility and sophistication in their online offerings," said Corey Ferengul, senior vice president of product and solutions management, Macrovision Corporation. "Our Digital Commerce and Content Access solutions give them the confidence to easily deliver their content online and to develop a business model in which they can grow their customer base and revenue."
Macrovision's Digital Commerce solution is designed for the protection and distribution of online content. With flexibility in how content is sold, managed and delivered, information publishers can maximize the value of their digital assets by enabling a wide variety of business models and defining accessibility conditions.
Macrovision's Content Access Control solution helps information publishers maximize the value of their digital assets by enabling them to securely control, package and distribute online content and manage who has access to what content and under what terms. It addresses secure access control and licensing for online content from a customer-facing point of view.
Macrovision provides a broad set of solutions that enable businesses to protect, enhance and distribute their digital goods to consumers across multiple channels. Macrovision solutions are deployed by companies in the entertainment, consumer electronics, gaming, software, information publishing and corporate IT markets to solve industry-specific challenges and bring greater value to their customers. Macrovision holds approximately 250 issued or pending United States patents and more than 1,200 issued or pending international patents, and continues to increase its patent portfolio with new and innovative technologies in related fields. Macrovision is headquartered in Santa Clara, California, U.S.A. with other offices across the United States and around the world. More information about Macrovision can be found at http://www.macrovision.com/.
©Macrovision 2007. Macrovision is a registered trademark of Macrovision Corporation. All other brands and product names and trademarks are the registered property of their respective companies.
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